17 Aug 2009, Posted by jay rusovich , 0 Comments

On Dating Narcissistic Women

Narcissistic women need men in their lives to protect them, which fuels their behavior. I suggest you tape this to your refrigerator.

Diagnostic criteria for 301.50 Histrionic [Narcissistic] Personality Disorder [with some flourish from me]

Women with narcissistic personality disorder exhibit pervasive patterns of excessive emotionality and attention seeking, beginning by early childhood and present in a variety of contexts, as indicated by five [or more] of the following:

1] She is uncomfortable in situations in which she is not the center of attention.

2] Her interactions with others are often characterized by inappropriate sexually seductive or provocative behavior.

Jay: I notice this with alcoholics and women who can’t get their meds straight.

3] She displays rapidly shifting and shallow expression of emotions.

4] She consistently uses physical appearance to draw attention to self.

Jay: Why they included this one is beyond me, since every hot woman on the earth would be forced to check it.

5] She has a style of speech that is excessively impressionistic and lacking in detail.

6] She shows-self-dramatization, theatricality and exaggerated expression of emotion.

7] She considers relationships to be more intimate than they actually are.

Jay: Narcissistic women gravitate to enablers who fuel their grandiosity. This keeps them in denial about things that aren’t as grand.

There is, in fact, life outside of their own. Of course, you’d be hard pressed to make that point without an about an abrupt turn in the conversation and subsequent dismissal for failure to fan their delusions.

Okay, let’s get down to business.

Note: We children of narcissistic parents carry a heavy cross. We have to fill in all the blanks our parents left in a state of impressionism. So we’re particularly sensitive to narcissistic behavior. It’s in our blood and we are forever recovering.

With this in mind, both genders are hostile to beauty.

It’s the way of things. Competition is at the root of survival. Where there’s life, there’s a reason it exists, and it’s always the same reason. Asteroids and black holes are exceptions to this rule if only because their grandiosity is exceeds out ability to medicate it.

Anyway, men who perceive a woman to be out of their leagues will often harass them, and/or reduce them to stereotypes in an effort to salvage their porous egos.

Another ploy to level the playing field is to offer all-expense-paid trips to Spain in private jets, which brings us back to stereotyping and harassment, so it’s a wash.

The ploys are endless, but a necessary part of the process of competition, and ultimately, survival.

Beauty is a drug we can’t live without if survival is our objective.

Frankly, this is one irony I can’t live without.

Women envy the beauty of other women, so they resort to cattiness and other strategery designed to destabilize or weaken their position in the food chain. Their best option is to befriend them and then exploit them from within once they feel secure. No matter how you look at it, the whole damn thing is like chipping away at the Berlin wall.

So at the end of the day, beauty is a mixed blessing.

What this means is that in order for a beautiful woman to be freely beautiful, she must feel protected. This usually comes in the form of a handsome and/or powerful man everyone admires; someone who dotes on her as though his life depended on it.

This is the Holy Grail to the female narcissist.  He is her stage, her lighting, her audience…and her fuel.

We love each other so much. [see #7]

We’re inextricable. [see #7]

Fused. [see #7]

One. [see #7]

I have my blessed man so fucking nailed down to me that he wouldn’t leave if his life depended on it, not that he has one without me, but he doesn’t need to know that. I don’t even know that. But as long as this union exists I don’t have think about it and that’s all that matters to us, and to everyone who aspires to be us.

[see #1, #3, #5, #6]

He loves me more than his own life. It’s a kind of perverse idolatry, which I encourage and exploit.

[see #7, again]

Everything about him is perfect, so much so that I document our union on Twitter, Facebook, Myspace, LinkedIn, Flickr, local gossip magazines and social gatherings which afford me the opportunity to fuel even greater speculation and fantasy.

[start with #1 and re-read the entire list]

In public, no one else exists. And he carries me through this fantasy like an indentured servant. I am so in love with myself, and the envy of everyone fuels my persona. My evasiveness alone charges the atmosphere like an atom bomb with fantasies and speculation about me a union they will never know. With my man fused to my side like a heroin addict in a poppy field, I am free to wander the earth like a God.

[at this point, feel free to move on to the chapters covering psychosis and hallucinations]

I post photos of him in his most glorious moments to fan the flames of my own narcissism. See it’s not about him as much as it’s about how much a man of his stature loves me, which turns the focus back on me.

In short, he is my God and I am his Princess. He worships me and I worship him. So I guess we’re both fucked. No, I didn’t say that! It must have been those goddamned blogs of Jay Rusovich. I didn’t think or say that at all! We’re like a Hollywood movie. We’ve transcended the human condition. He makes love to me 10 times a day and never fails to rise to the occasion. We orgasm together – each and every time – as if our relationship were guided by celestial forces.

No! He is not sleeping with a transvestite!

Stopping Jay Rusovich is the new focus of my life. No, I don’t mean sole focus, just one focus, because the real focus is my wonderful boyfriend.

I cut a little piece of his skin off every morning and drop it in my coffee. He does the same thing so we never feel distant. I am a psychopath. No! I am not a goddamned psychopath! Go away, Jay Rusovich. Your venom is a nightmare … and contagious. You should be exterminated. My life is perfect. Are you listening? Perfect! Look at the picture. Observe his behavior towards me in public. You don’t even know his name because he doesn’t want to meet you or anyone else. He adores me. Holds covets me like oxygen. Everyone else is completely invisible to him. He takes care of his body and then comes home to take care of mine. His focus is narrow and I’m in its cross hairs. No I am not a pathological narcissist. No I don’t need anyone else’s affirmation. Shut the fuck up, Jay Rusovich. Shut up and go away! My life is perfect and you’re just jealous that some of us transcend the human condition.

Poppy farmers sometimes feel the same way. No, I did not just say that!

I find it fascinating that the very security and freedom these relationships provide narcissistic men and women are also the windows through which one can observe the unfettered behavior of the insane.

06 Aug 2009, Posted by jay rusovich , 1 Comments

The Blessings of Feminism

Here at ground zero of jayrusovichlive.com we talk about things: life, therapy, drug addiction; there’s quite a bit of analysis that goes on. The cost/benefit analysis with regard to, say, a hooker versus a stripper, or a wife versus a hooker, or whether or not it’s just better to get a “Fleshlight” and call it day.

I’ve heard this device will be available on Amazon soon, so be on the look out for it. It serves its purpose and does so in disguise, which makes it a prime candidate for the JRL stamp of approval…but I digress.

Today my office counterpart, Yvonne, was taking a walk in Memorial Park with a friend, and like all you women, they were discussing men. Women are ALWAYS discussing men. We’re fascinating creatures, after all. As predictable as we are obnoxious.

So the girls are chatting away about a man’s concept of the future, and how it plays into whether or not women should date them. My personal opinion is that she just needs to put on some muscle, keep her regular appointments at the Steven Merrill Salon, and learn the fine art of submission.

I also think I may be threatening my own existence and will soon be forced into hiding when she reads this. Of course, I’m going to post it anyway, if, for no other reason, than self- preservation has become an abstraction…thanks to my arrested development, which has rendered me immortal.

Yvonne’s stance is that you can ask a man a few specific questions and get a pretty picture of how he sees his life. If that picture looks relationship-friendly then maybe he’s worth dating, or at least considering in the context of commitment.

However, if the guy can’t come up with anything, you really have to consider the possibility that he doesn’t really want anything more than a piece of ass, which he’ll never admit anyway.

Crass, yes. Male, yes. Relationship-friendly, no.

Maybe you’re different. You could be the one who changes his mind and helps him see there is life beyond the kill-zone; that blessed gift to men underwritten by feminism. I’m a pro-feminist, by the way. Let me grab my JRL approval stamp and smack the great ass of feminism. But again, I digress.

Anyway, while Yvonne was doing her cardio, which is her obligation to men if she wants men in her life, a woman chimed in, “You know it doesn’t change, no matter how old they get.”

Yvonne and her friend turned to see a slender, older woman making her way around the 3-mile track.

“Even when they’re 50 they act the same way. You have to know where you stand with men. If they can’t come up with a decent vision of the future that resembles something you’re interested in, take them at their word – because that is their word [as opposed to women, where there might also be several other words they withhold for various reasons], and walk.”

There’s a reason you don’t have a minimum wage job, honey.”

03 Aug 2009, Posted by jay rusovich , 2 Comments

Is There No End to This Vitamin Insanity??? [never mind everything else we pile on as we age...]

When I was 18 I didn’t know what a vitamin was. Now they tell me if I don’t take them I’ll suffer everything from Alzheimer’s to Psychosis. It’s too late to do anything about the later, but the Alzheimer’s thing really bothers me as it may have an adverse effect on my ability to fully enjoy the other one.

When I was 18 the only things you could find in my kitchen cabinet were Fritos and Alka-Seltzer.

Now I can’t count the vitamins, whole grain cereals, protein supplements and array of pharmaceuticals that line up like survival essentials for soldiers in a foreign war.

I have something for everything.

Unfortunately, the only ones that I know actually work are Tylenol…and sometimes, Thorazine.

As for the rest of them, I’m clueless. People say they can’t hurt, so I take them. Tell this to an 18 year old and he’ll just stare into space like everyone else his age, jacked up on Ritalin.

At 18, none of this mattered, and I was fine even when I wasn’t. This is principally because I was immortal, like everyone else I knew. Death was an abstraction.

If I had the flu, I got out of class. I didn’t die. It was kind of a positive thing. I had no idea what I was supposed to eat because it didn’t matter what I ate as long as I did, occasionally, eat.

At the age of 20, I experienced symptoms of heat stroke [stars, little green men] while biking in the Arizona desert. Of course, I was dehydrated, and for all intents and purposes, dying. But I didn’t freak out about it. I just set out to find water, which I did, and then everything was fine. Later that night I went to a keg party and got laid.

Fast-forward to 50 and put me in the same situation, only this time I’d have a full-blown panic attack and die of heart failure before the dehydration has a shot at me.

So all this raises the question, should I be dead?

And is the fact that I’m not somehow tied to all these pills? Or is it my attitude towards pills and life in general?

If I feel fine, am I fine? Or is the fact that my body is older, thus my susceptibility to death and dying greater?

If the later is true, then why take the vitamins at all?

Maybe I just know too much. This is why people flock to Yoga where they can learn to unlearn everything and become nothing all over again.

Back to the vitamins, why do a quarter of magnesium supplements fail quality tests, with some providing less than half the promised amount?

If supplements reduce the risk of cancer, then why do 40% of green teas and selenium pills fail labeling tests?

In my view they don’t actually fail. See, you still buy the products, so they succeed. Fail is a relative term that’s kind of a buzz kill on the whole concept of eternal life, which keeps slipping as we age, and keeps us strung out on the products.

Just for the fun of it, here are some recent headlines about vitamins:

“50-Fold Dosage Range Found Across Vitamin D Supplements.
Pick the Right Dose and Form. Avoid Defects.”

What do they mean by, “defects?”

“Be Aware of K1 and K2 Potency Differences!”

What’s K1 and K2? Should I know this? Will it have some impact on my sex life?

“What Dose of CoQ10 to Take? What Form to Use?
New Report Gives Guidance — 39 CoQ10 and Ubiquinol Supplements Tested.”

Ubiquinol?

“How Does Your Nutrition Bar Stack Up? Tests and Comparisons of Bars for Energy, Fiber, Protein, Meal-Replacement, and Snacks…”

I thought they were nutrition bars?

“Major Differences Found in Cholesterol-Lowering Red Yeast Rice Supplements. Statin Levels Vary 100-Fold; Contamination in 4 of 10 Products.”

I don’t think I know a soul who knows what the hell Red Yeast is.

“Adulteration Suspected with Some Memory Supplements
Ginkgo, Huperzine A, and Acetyl-L-Carnitine Supplements Tested.”

The term, “adulteration,” seem bad in this context.

“Trouble Sleeping? Melatonin May Help
See Which Melatonin Supplements Passed CL’s Tests!”

What’s “CL’s” test? Craigslist?

“Many Probiotics Lack Expected “Helpful” Bacteria.”

I though bacteria was a bad thing.

“Vitamin C Supplement Found With Less Than Half of Claimed Amount; Some Exceed Tolerable Levels.”

Tolerable levels? Since when can you overdose on Vitamin C?

“Problems Reported with Generic Antidepressant. Tests Show Generic Bupropion Behaves Differently Than Original Wellbutrin XL.”

So now the drugs themselves have differing behaviors? Am I reading this wrong?

……………………

So why am I talking about this instead of all the other things I get myself into?

Because I’m not 18, and don’t do yoga.

01 Aug 2009, Posted by jay rusovich , 5 Comments

Note to Myself.

“Sex alleviates tension. Love causes it.” Woody Allen

When someone comes into a person’s life – either personally, professionally, or peripherally – a lot of people come with them. You don’t see these people, however, because they’re just a little piece of the person sitting in front of you. The same person who goes by one name, but often deserves at least six.

Apply where necessary.

I’ll just leave it at that.

23 Jul 2009, Posted by jay rusovich , 2 Comments

“I Won’t Settle!” and other Bullshit.

Won’t settle for what?

Something less than you deserve?

And what’s that?

How do you quantify your value?

The statement, “I won’t settle,” is either a scapegoat for some handicap, or just another way to get people to change the subject.

Handicaps usually boil down to some form of delusion, usually involving self-assessment.

This is where a woman imagines she’s more physically attractive than she actually is because of all the attention she receives from men trawling dating websites from a computer in the family den.

It’s called a family den because families spend a lot of time in them, including theirs, which you either don’t know about or don’t want to hear about.

So we have delusion fueled by lies foisted upon women by men who know women crave the fantasy as much as they do the affirmation they didn’t need 15 years ago because it was literally knocking the doors off the hinges.

So yes, the internet is a prime suspect in all of this.

But it doesn’t change the fact that attractive women are single because they want to be. And to keep it that way, they set up this perfect Prince fantasy to ensure it never happens and then blame God or something while they’re down in Jamaica at a “lifestyle” convention.

Is it not more desirable to fantasize about the Prince thing, knowing that you can still go home without being expected to sleep with someone who can’t hold a candle to your Jackrabbit – and still expects you to cook?

Is it not better to run profiles on 16 different websites pretending to be a hopeless romantic when all you really want is a little affirmation and an occasional lover no one has to know about?

In short, is it not better to play the same game and then bitch about the lack of quality out there?

21 Jul 2009, Posted by jay rusovich , 0 Comments

Dr. Anton Zegoyavich Accused of Injecting Human Female with Stem Cells from a Burmese Python.

Zegoyavich at 63.

Zegoyavich: [speaking to me]

“Fools!”

“I have explained myself clearly enough. I am not interested in suspending my pursuits over some inconsequential legal or moral construct. Humanity rests in the balance of my work. Why everyone isn’t on their knees shocks me.”

Jay:

“Anton, from what I understand…”

Zegoyavich:

[cutting me off]

“You understand nothing, I can assure you! What they say is preposterous in its ignorance!”

Jay:

They claim you stole someone’s snake and then used its stem cells in a live human being against her will.”

Zegoyavich:

Be careful! I am not myself these days! My work is of a colossal nature, and completely alien to most. They are invisible to me! They attached metal devices to my wrists, kidnapped me, and then took me away to some horrific dwelling filled with animals!”

Jay:

“You mean they handcuffed you, placed you in the back of a police car, and then took you to jail?”

Zegoyavich:

“Even as they stand on the very edge of apocalypse I was chained like some base thing. I could spit! And your casual assessment of my misfortune is not lost on me, I assure you!”

Jay:

“Anton, you stole someone’s pet Python, killed and dissected it, extracted its stem cells, and then injected them into a woman you kidnapped from a nightclub in Las Vegas. That would constitute several felonies in a row…”

Zegoyavich:

“Stop that! I am becoming wild! I have no interest in trivialities! You and I speak from time to time because I perceive you to be somehow enlightened, perhaps a messenger from myself to the world. But today you sound foolish. They are affecting you. Beware!”

Jay:

“I am simply stating the facts…and bailing you out of jail for the 7th time, by the way.”

Zegoyavich:

“That tone doesn’t strike me correctly. Please identify your intensions!”

Jay:

“Anton…

Zegoyavich: [cutting me off, again]

“Stop with that ‘Anton!’ It is to be henceforth, Dr. Zegoyavich. I am not at all pleased at the moment!”

Jay:

“Dr. Zegoyavich, I have been your friend for a long time and have always believed in your work. I’m not here to judge or criticize you. I simply want to hear your version of what happened so that I can explain it to the authorities. They say you’re a deranged psychopath, and therefore, whatever you say is at best, unreliable.”

Zegoyavich:

“Who are these authorities in their amusing uniforms with metal trinkets in the shapes of make-believe stars? They are nothing but errant spores on an evolutionary thoroughfare. And not well adapted ones, I might add.”

Jay:

“Thank God the woman survived or you wouldn’t be leaving this place at all…probably never.”

Zegoyavich:

“Listen carefully to me. The woman was a necessary step in my process. She had no idea what a tremendous contribution she has made. I made her as comfortable as possible.”

Jay:

“You drugged her! And if given the choice, she would have had you arrested on the spot! She’s still in ICU on a morphine drip…not to mention the hallucinations.”

[as he continues to stare into space, apparently ignoring me, I persist…]

“Dr. Zegoyavich, the authorities don’t see things the way you do. And your work isn’t sanctioned by any medical body on the planet.”

Zegoyavich:

“Curious, this term, ‘authorities.’ What makes these people have such titles? Authorities over what? They are nothing to me. I laugh at these titles.”

Jay:

“You may laugh, but they’re deadly serious. Did you at least learn something from the experiment?”

Zegoyavich:

“In my travels and observations, I have noted certain similarities between human females and snakes of the constrictor family. There is a certain resonant psychology on a primal level that is easy to miss by the untrained eye…”

Jay:

“So I’m guessing you injected the python cells into the woman to see if her body would recognize the cells?”

Zegoyavich:

“Naturally. Have you seen the American movie, Frankenstein? The scientist in charge experienced a similar fate at the hands of people not unlike the authorities of today. They descended upon him with flames and knives and destroyed his home.”

Jay:

“Frankenstein is a work of fiction.”

Zegoyavich:

“I have seen it with my own eyes. How dare you tell me the beast didn’t exist!!!”

[end]

Note: People believe what they want to believe, even in the face of overwhelming evidence to the contrary, like alcoholics and narcissists. Having said this, the attending physicians at the hospital report that the woman is coiled up in a corner of the ICU with her eyes wide open, while Anton Zegoyavich is, once again, on the lamb; presumably in route to his laboratory somewhere in the New Mexico desert.

[to be continued…]

17 Jun 2009, Posted by jay rusovich , 2 Comments

Response to a Reader on “Trust Differences Between Men and Women”

Cover photo for a new book on Pathological Narcissism.

“I’d like to solicit your help. A friend of mine asked me to write a post about “Trust differences between men and women.” Although I’ve been told many times that *I* think like a man, I’d like to get some input on this from you. Thanks.” Reader

1. What is your definition of “trust?”

Jay:

When a person’s words and actions match, they eventually earn what’s known as “trust.” But it’s something that happens over time, so if you’re trying to scam someone for sex, for example, you better carry a notepad.

2. Do you trust until proven wrong, or does it have to be earned?

Jay:

As stated in my first response, it has to be earned…and over time.

3. Do you trust one gender more over the other? If yes, do you know why?

Jay:

Both genders are equally culpable. It’s not a gender issue.

4.  Do you have any issues building relationships with people (male or female) because of your stance on trust?

Jay:

Yea. If I don’t trust them there is no relationship; friendship or otherwise.

5.  Do you believe there are different types of trust, e.g., trust in friendship vs. trust with your significant other?

Jay:

Trust is trust. You can’t fudge it. What applies to a lover applies to a friend. Otherwise I could arbitrarily change the rules to suit whatever mood I happen to be in and pass it off as whimsy.

6.  Do you have trust issues? If so, do you know what they are and/or why?

Jay:

People who don’t have trust issues are soft targets for abuse. A person must demonstrate that they can be trusted with a person’s feelings, among other things.

7. Do you trust in yourself? If not, do you know why?

Jay:

Yes, I do. People who don’t trust themselves are either poorly medicated, or simply not committed to the person they’re about to deceive.

Hope this helps!

14 Jun 2009, Posted by jay rusovich , 2 Comments

Do Women Consider Themselves Tradeable Commodities?

The irony about Tom Ford is that no matter how much his ads objectify women, or how heavy-handed this persona of heterosexual misogyny, self-proclaimed feminists still line up around the block to get his autograph.

Another.

and another…

Young women don’t identify with who they are as much as identify with who they resemble in pop culture.

Bob Reitemeier is chief executive of The Children’s Society in the U.K., which recently reported on a two-year study into childhood.

‘What really worries me are the increasing levels of anxiety among children, especially young girls, who feel they are not thin enough, not beautiful enough, and compare themselves to the impossible images of their air-brushed idols in magazines.’

As a former professional photographer, I can assure you that there is more time spent in Photoshop than there is shooting a model. In fact, if you were to compare an un-retouched magazine cover with one that’s been “shopped,” it becomes obvious why the standards of perfection are beyond any woman’s ability to achieve them.

What this means is that reality is becoming surrealism, which of course, eventually makes it impossible for women to distinguish one from the other, which is precisely the point.

Cosmetics companies sell age-enhancing products to middle age women using models as young as 12 [who are also retouched using the same software…because even they aren’t perfect enough].

There is no longer perception versus reality.

Perception won.

So now it’s reality.

This has done a lot for the psychiatric community, but the irony is that while validation [for reasons other than appearance] may sound great, the concept never sticks, which is why there’s so much repeat business.

What we end up with is women underwriting both Revlon and the mental health industry. They’ve become codependents, by default.

But as women try to separate what’s real from what’s not, there is some consolation in the fact that the psychiatric fallout is usually limited to anxiety and depression, leaving things like homicidal rage in the single digits.

Please don’t do the math, here.

For example, women haven’t started questioning things like whether or not they can drive straight through trees. They do however; struggle with anorexia and its 85% mortality rate, if only because the other one is pretty much 100%.

So there’s some good in every nightmare.

Of course, all of this is insanity is built on the notion that men can only see with their eyes, which the media has a strange way of manipulating in their favor.

Women also see with their eyes, but “seeing” falls under the category of psychotherapy, which is why it’s so easy to bend.

The children’s organization, TellUs3, questioned 150,000 children and found that an astonishing 26 per cent of ten-year-old girls are obsessed with their weight and feel they’re not thin enough. In light of this, is it not surprising that more and more girls under the age of ten are being diagnosed with anorexia?

Reitemeier says ‘Childhood is changing so much. We are allowing them to access information, which is way beyond their level of maturity, in terms of sexual and relationship behavior. Children are being inundated with images which they are simply not emotionally mature enough to cope with.’

His fears are supported by recent statistics, which show that fewer than 20 per cent of children play outside on a regular basis. By “play outside” the studies are referring to things like walking, riding a bicycle or standing around on something The Discovery Channel refers to as “earth,” either in the context of the ancient Inca or extraterrestrials.

Both parents are also working longer hours, and thus, have less time to spend with their children. This available time is further limited by the time they spend in yoga and therapy. So it’s obviously easier just dump them in front of a television or computer where they can surf porn or catch up on the latest “reality” show, which run on a continuous loop.

‘The key to a happy, secure childhood – which is vitally important in creating stable and responsible adults – is to feel good about yourself and know who you are,‘ says Reitemeier.

‘If you’re constantly measuring yourself against an impossible image and being made to desire emotions for which you are simply not ready, then I am very concerned about the level of anxiety and depression these young people may face. It is a ticking time bomb for the future.’

One particularly disturbing figure is that 16% of girls in the UK now start puberty at eight – the youngest age ever recorded.

The EU is so concerned that a team of clinical experts is investigating why the onset of puberty is happening to younger and younger girls…like 8 year olds.

Could this once and for all settle the mind-body link?

Anyway, women seem to be on both sides of this issue. They value beauty because men value beauty. And no matter how much they resent it, they’re more willing than ever to make it a priority, even over children – and as mentioned earlier – food.

Women who are unable to do anything about deficiencies in appearance tend to go to law school and emulate people like Judge Sotomayor, who’s gender remains a mystery to most men in spite of her many accomplishments.

09 Jun 2009, Posted by jay rusovich , 12 Comments

The “Girlfriend Experience” [and Reality]

Reality is merely an illusion, albeit a very persistent one. Albert Einstein

“The Girlfriend Experience” is a film being about the denial of self in exchange for cash.

From another perspective, it’s about how long a prostitute without a clinical diagnosis can stay in character before the neighborhood cats start disappearing.

This brings up one of life’s most complicated conundrums:

Can men merge Madonna and Whore into one super-being without risking emasculation?

Perhaps both genders must embrace some degree of denial in exchange for love, which usually involves cash.

This is always a good therapy topic, by the way.

Another day. Same conundrum.

4.5 stars.

07 Jun 2009, Posted by jay rusovich , 2 Comments

Typecasting Erectile Dysfunction.

GOD HELP ME!!!!!

No offense here, but are you kidding me? Talk about grand-standing on the part of the PC police!

What couple in any major American city looks like this?

No wonder the guy needs Cialis! The woman looks like she’s old enough to be his grandmother!

Does anyone actually believe that urban couples look like this?

In who’s nightmare?

By all means take the Cialis, but at least use it on someone who comes across as someone other than Aunt Matilda. I mean I’m sure she’s really nice and everything…and probably makes great cupcakes! but don’t even think about going there with the sex thing.

In reality she probably hasn’t had sex in 25 years, back when she was in her 40’s. This is just plain wrong. It’s an embarrassment to she and other nice older ladies like her.

You have to know the guy’s really dating someone half his age, probably 25 or 30. Hell I could see him with some hot 40-year- old, but do not try to foist this ridiculous bullshit on me or the rest of civilization in an attempt to manipulate us into believing this is real.

Madison Avenue is always trying to shift the paradigms in order to do what they think is right. By “right” I mean sell. But they’ve totally missed the mark on this one.  This is NOT what their demographic looks like.

First of all, these drugs are very expensive, which means that people willing to fork over hundreds of dollars per script are not going to be struggling auto workers in the middle of a recession. They’re going to be urban guys with large incomes and some money remaining in their battered portfolios.

This is the target demographic! Please don’t insult me with your wishful thinking! The person who wrote this ad is probably dating a stripper on 7th Avenue and 42nd.

Now, please note a corrected version of the truth in the below image. As the camera pans across the crashing surf [I hope the metaphor isn’t lost on you], a voice-over would read something like this:

Cialis is for men healthy enough for sexual activity, which would include everybody not on life support or a morphine drip. To be most effective, Cialis should also be taken when in the company of women young enough to remind men of their girlfriends and lovers, not their mothers or great aunt’s.

[Scene closes with a massive wave crashing on the beach as the man carries his beautiful young lover into some wooded area].

In conclusion, I’m simply standing up for truth in advertising. I don’t like it when people attempt to manipulate me with false imagery designed to pervert my perception of what’s in front of me.

While I can certainly see the woman in this first photograph in the company of a man in his 70’s, for example, the rest is just an affront to me and every other middle-age urban guy who’s convinced Madison Avenue is run by spinsters hell-bent on rewiring us to embrace their suicidal tendencies.